I love Ads - but then the no of ads shown in a cricket match is a steep disregard for the game - this happens probably only in cricket, that too in INDIA .
If you see Tennis - there is an opportunity for 2 min ad for every 2 games , but they don't do it always - they show other tennis matches during it or something related to tennis.NEO , STAR , ESPN , please respect the game sir !
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